GNOME 3 Marketing Roadmap
Please do not add comments here: discussion should happen on the marketing mailing list.
Schedule
Week |
Date |
Task |
Notes |
Owners |
The Distant Past |
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May 8 |
polished GNOME 3 Talking points |
DONE GNOME 3 message, localization, apps & components |
|
May 8 |
Polished GNOME 3 1-para, & detailed bullet point messaging |
DONE |
Ryan Singer |
|
May 8 |
Polished GNOME 3 1-liners (messaging) |
DONE. We're just going to have one tagline, "Made of Easy" and people can specify it to the asset/brochure/topic/context, e.g., "Made of Smart...Made of Easy," etc. |
Ryan Singer |
|
May 8 |
video-making HOWTO |
DONE mockups & list of needed content |
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May 17 |
have a strong but basic seed page on live.gnome.org with GNOME 3 marketing msg |
DONE sort of a replacement for the current GNOME3 page that uses our talking points that we generated in the hackfest; it can be short and text-only |
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January |
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-12 |
Jan 10 |
Write GNOME 3 FAQ for users |
DONE |
|
-11 |
Jan 19 |
Launch gnome3.org |
DONE |
|
Jan 19 |
Advertise gnome3.org launch - blog, Tweet, Identica, gnome.org news, etc |
DONE |
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|
-10 |
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Jan 24 |
Start planning launch parties |
DONE |
|
|
Jan 24 |
Blog, solidify informal messaging about accepted/improved apps/components |
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February |
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-8 |
Feb 7 |
Draft distribution-specific messaging (?) |
For the website, Ambassadors, etc. |
Sri |
Feb 7 |
Localize GNOME 3 theme/materials, including taglines (e.g. "Made of Easy") |
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Feb 7 |
Lead module maintainers to review frozen module list, add details to release roadmap wiki page |
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Feb 7 |
Translate videos |
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|
|
-7 |
Feb 20 |
Beta 1-3 GNOME 3 videos for gnome3.org site |
|
|
-6 |
Feb 21 |
Start writing GNOME 3.0 core release notes |
DONE UI freeze |
|
March |
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-4 |
March 7 |
Start drafting press release |
|
SumanaHarihareswara Sri Ramkrishna |
March 7 |
Plan press release distribution |
We might need to construct a database of contacts - need to liase with StormyPeters and JoeBrockmeier to determine the best approach |
Sri Ramkrishna |
|
-3 |
March 16 |
Prepare release day material for gnome.org |
|
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March 16 |
Prepare release day updates for gnome3.org |
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March 16 |
Organise the second user day |
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March 16 |
Finalise the gnome3.org release parties page |
|
Fred |
|
March 16 |
Update gnome3.org |
Add information on which distros will be carrying GNOME 3 |
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March 16 |
Update gnome3.org |
Add FAQ item on GNOME values (esp. wrt Free Software), system settings change (replace the item about Flickr integration with something else) DONE |
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March 20 |
Finish post-production work on GNOME 3 demo videos |
|
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-2 |
March 21 |
Send info and press release to press contacts |
|
|
March 21 |
Complete updated content for gnome.org |
The GNOME About, Contact and Press pages need to be in good shape for the run-up to the release |
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-1 |
March 28 |
Bangalore Hackfest |
|
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March 28 |
Hold the second user day |
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March 28 |
Have the GNOME 3 porting guide in good shape |
We should link to this from the release notes |
AllanDay JavierJardon - more help would be welcome! |
|
March 28 |
Have as many gnome3.org improvements in place as possible |
See the gnome3.org development page for more info |
Any web hackers want to lend a hand here?! |
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April |
||||
0 |
April 6 |
Launch parties |
We want people to blog about this, and it would be great to get people to send in their pictures. |
Erm, everyone?! |
April 6 |
Blog on Planet GNOME and other planets |
|
Everyone! |
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April 6 |
Submit to Reddit/Digg/etc. and reach out to tech blogs |
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April 6 |
Update www.gnome.org |
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April 6 |
Update www.gnome3.org |
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April 6 |
Distribute press release; put it on www.gnome.org |
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April 6 |
Advertise release using microblogging and social networking channels |
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Post-release |
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? |
Distributions release new versions including GNOME 3.0 |
New wave of PR: blogging, tech blogs & journalists, etc. |
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Distro release |
Get in on distro upgrade release parties |
|
|
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Open questions
- When is the best time to start contacting journalists? What materials do we require for when we do this?
Notes
We have a USD2000 budget for 2010 + a merch budget of about USD300 (basically unused except for some Friends of GNOME shirts)