1. Day 1 - Brand brainstorming

Participants: aday, andreasn, fabiana, gonyere, karenesq, marina, sri

• A brand helps people think about the GNOME project
• All marketing activities should focus on promoting that brand
• A brand not only reaches for outsiders, but also empower our own community to promote the project consistently.
• Who are you? What do you do? Why does it matter? (The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - 2005)

1.1. Who are we?

• A community (of who?)
  • Contributors
  • Volunteers, hobbyists, professionals, students, companies (other non-profits), users (people, government, educational institutions...)
  • Diversity: Designers, artists, writers, developers, translators, MAKERS
  • Freedom fighters
• A non profit
• International
• Independent
• Governance: Collaboration, transparent, democratic
• Leaders (OPW)

1.2. What do we do?

• We make GNOME
  • A unique user experience (personal computing experience)
    • For laptops and desktops

  • Unique >> Pleasant, acessible, easy, simple, safe + FREE

  • Acessible not only in the usual sense of accessibility (your mother can use it)
• Fix things at the source (do it properly)
• Work across the stack - with other projects (collaboration, cooperation)
• Community engagement + Outreach
  • Teach and inspire to other projects
    • Teach/mentor students
• Make reusable technologies
• Make Free software better
• Why don't we make Windows? What aren't we satisfied with the other options?

1.3. Why does it matter?

• Empower people to create
• Openness to participation, irrespective of background
• Everyone is equal, based on participation. Equal potential
• We are unique - easy to use, open
• We want to make the world a better place
• We create opportunites for people (to learn, gain experience, see above)
• Independence from individual corporations
• Shared/pooled resources
• We care about people
• Respect and value community
• Promote transparency
• We provide a choice

Other keywords:

• Inclusive
• Welcoming
• Craftmanship
• User-centered

• ACTION: Improving the "Get GNOME" page
  • Up to distros to keep installation instructions updated, we just need to point people in that direction.