GNOME 3.0 Marketing Brainstorming
Brainstorming for GNOME 3.0 marketing kicked off in May, 2009. See this thread on the Marketing email list for more details: http://mail.gnome.org/archives/marketing-list/2009-May/msg00048.html
GNOME Marketing Brief & Calendar
Marketing Campaign Brainstorming
Approved campaign: Made of Easy
Gnome 3 Release Splash On lines of MacWorld Conference idea #4
GNOME 3.0 Marketing Brainstorming
Products
- GNOME 3.0 Desktop
- GNOME Mobile
Audience
- Linux Distributions (Fedora, Foresight, openSUSE, Ubuntu, etc)
- Linux press (Magazines, Websites)
- Developers
- Users
- Users with Accessibility needs
- Free software influences and early adopters (hobbyists)
- Enterprise companies
- College Computer Science students (our next wave of developers)
- Windows Users
- Low functionality windows users - users who spend all of their time in the browser using web applicatoins
- Normal users (Dependent on having awesome new features)
Schools & Goverment
- OEMs
- Accessibility hardware and software manufacturers. (Braille printers, keyboards, pointers, mice, cameras, etc.)
- Device manufacturers (like digital cameras, scanners, etc.)
- GNOME Mobile Audience
- OEMs
- Netbook manufacturers (HP, Dell, MSI, Asus, etc)
- GPS (Garmin)
Mobile phones (Nokia, OpenMoko, etc)
- Chip manufacturerrs (Intel, ARM)
- OEMs
Localisation (adding the human angle, see: http://mail.gnome.org/archives/marketing-list/2009-May/msg00105.html)
Messages
Marketing Vehicles
Misc. Tactics
- Gain new developers (Open week?)